Inbound & Agile Insights
Ideas for better marketing decisions.
Articles about execution, measurement, audiences, and the business outcomes that connect them.
-
The People Missing From “Everyone”
Meeting people unlike you can change your understanding of the world. It can also leave you much too confident that…
-
How to Be Wrong Forever
A decision can prevent the evidence that would prove it wrong. What would it take for people, companies, and research…
-
When the Framework Becomes the Problem
Geoffrey Moore built one of business’s most durable frameworks by correcting a model that did not fit the evidence. What…
-
Deep Work Is a Social Contract
Deep work is performed by individuals, but organizations decide whether it is socially permitted. Shawn Vanderhoven’s research shows why distraction…
-
How to Get on Podcasts as a Guest: A Host’s Guide
Want to get on podcasts as a guest? Start with fit, not exposure. A podcast host explains how to choose…
-
When an Institution Stops Defining Its Own Values
An institution can keep its name, leaders, and mission while outside systems quietly redefine what its values mean. Jonathan Rauch’s…
-
If Integrity Requires Heroism, the System Is Already Broken
Robert Coram’s biographies of John Boyd, Bud Day, and Victor Krulak celebrate moral courage. They also reveal a management failure:…
-
AI Is Not the Next Printing Press. It May Be the Next Reformation.
AI is not just another technology. Like the Reformation, it is changing how we understand work, authority, human value, and…
-
AI Cannot Decide What Your Business Is For
AI does not merely execute strategy. It operationalizes a philosophy of purpose, knowledge, and value, whether leaders have articulated one…
New Insights
Keep up with the thinking.
Receive new articles when they are published.
By subscribing, you agree to receive Inbound & Agile Insights by email. Confirm through the email we send; unsubscribe at any time.